Wellness & Recovery Haus

Commissioned by Beck and Craig, the rebranding of Coastal Float Kiama focused on transforming the existing brand into Wellness & Recovery Haus—a more sophisticated, elevated identity that reflects an expanded range of wellness and recovery services. Located in Kiama, NSW, the rebranded Wellness & Recovery Haus aims to attract wellness enthusiasts and those seeking high-quality recovery experiences on the South Coast. Our approach centered on creating a cohesive brand identity that conveys the core values and mission of Wellness & Recovery Haus. To achieve this, we introduced a natural, earthy color palette that evokes calm and connection to nature, along with refined typography and a modern logo that represents holistic wellness. Ensuring consistency across all brand elements—from signage and digital media to print and interior design—was critical to establish Wellness & Recovery Haus as a premium wellness destination in Kiama. To maintain professionalism and brand alignment, we meticulously proofread and edited all copy, enhancing clarity and coherence across customer touchpoints. Additionally, our SEO strategy incorporated targeted keywords such as "Kiama wellness center," "recovery services Kiama," and "holistic wellness Kiama" to improve online visibility and position Wellness & Recovery Haus as a leading choice for wellness and recovery services on the South Coast. With a focus on sophistication, consistency, and seamless integration of new services, this rebrand positions Wellness & Recovery Haus as a top destination for those seeking a comprehensive, high-end wellness experience.